The issue is not awareness

The issue usually is not awareness. It is that nobody can repeat what you do in one sentence.

Founders can walk through the product for 40 minutes. Ask what a new user is supposed to believe, and you get features, a category they do not occupy, and three lines that all mean we are different.

Then they ask social to fix it. Social cannot. Social can only repeat what is already true. If the inside is mush, the feed will be too, just prettier.

Positioning is not a workshop artifact. It is the sentence that makes every post easier. We do it so the content has a point, and does not sound like everyone else with a prompt.

frequency leads with organic content and social. Positioning exists so that work is true.