What founders hire too late

The mistake before anyone hires marketing is not that they posted too little. It is that nobody owns what the company is allowed to say.

Every launch becomes a debate. Then a social hire is asked to solve it in the captions. Content is the last mile. If the inside is fuzzy, the outside will be too.

Good marketing internally looks a little boring. A sentence. A no-list. A cadence. Decisions that do not restart every Monday.

Hire for that, or hire someone who will install it. Volume will not.

frequency is the second option. Organic content and social, plus the system underneath.